Is your online reputation hurting your business? A Zignal Labs report revealed that a company’s online reputation is responsible for at least half its market value. Take charge of your reputation online and build a positive brand image with OLKA, The Digital Marketing and Technology Company’s reputation management services.
What Is Online Reputation Management?
Make a Great First Impression With Your Target Audience
Your online reputation serves as a trust signal that determines if prospects will do business with you. According to a study by the University of Technology Sydney, the majority of consumers are willing to pay more for a product or service from a company with a stellar reputation online. What does your brand reputation look like?
Whether you own or manage a small business, Fortune 500 company or multi-location firm, you need to maintain a positive online reputation to establish your thought-leadership brand and gain better online recognition. Online reputation management allows you to do just that.
Reputation management is the practice of safeguarding the online reputation of an individual, company or organization to shape public perception. Internet reputation management ensures online users and search engines find the right materials when they search for your brand online.
Online reputation management involves:
- Review generation
- Survey campaign management
- Reputation monitoring
- Social media follower growth service
- Review marketing
- Search engine optimization (SEO) reputation management
- Online reputation repair
Ignore your reputation online and you risk falling victim to rumors and misinformation. On the other hand, gain reputation control and you create a wealth of positive, quality materials that reflect your personal brand.
Is Your Business Represented Fairly Online?
Statistics show nine out of 10 consumers read online reviews before making a purchase and nearly 62 percent will not buy from a company that censors business reviews. Furthermore, brands that receive only one or two stars on review platforms such as Google risk losing 86 percent of their prospects.
Don’t let a single negative comment or fake customer review ruin your reputation online. Capitalize on goal-driven reputation management services and learn how to get more reviews on Google and other platforms.
OLKA Digital Marketing and Technology Company is one of the best reputation management companies, offering custom reputation management services tailored to your unique branding and goals. Connect with our reputation management company and let us show you how to get more reviews and streamline your brand reputation management.
Why Your Business Needs Online Reputation Management
Stay on Top of Your Brand Mentions and Search Results
Brand reputation management is critical to digital success. The internet is the first place people turn to when searching for information about a person, company, product or service – and a big portion of their online research involves browsing online reviews.
To ensure your business is accurately represented online, reputation monitoring and review management are crucial. Reputation management online allows you to:
Appeal to High-Intent Prospects
Customers are constantly evaluating their options. Approximately 97 percent of consumers report that business reviews influence their purchasing decisions. In a similar vein, 95 percent of travelers read online reviews before booking accommodation. Internet reputation management involves review monitoring and reputation management, which allow you to amplify your positive business reviews across online platforms and position them in front of your target audience.
Generate Positive Business Reviews
According to statistics, 92 percent of online users don’t trust a brand without online reviews. What’s more, 23 percent said they have difficulty making a purchase decision when there are no product reviews. A reputation manager ensures your business has a steady flow of verified online reviews to guide your customers’ buying process. A reputation management firm also uses advanced reputation management software to build your review generation strategy and get honest online reviews from satisfied customers.
Increase Your Customer Lifetime Value (CLV) and Loyalty
Selling to existing clients is 6-7 times cheaper compared to generating new customers. However, one of the biggest challenges that companies face today is keeping existing customers happy over the long-term. Brand reputation management offers a unique way to promote brand transparency and build trust with your clients. Reputation management agencies leverage both positive and negative online reviews to showcase your commitment to customer satisfaction and build stronger client relationships.
Attract High-Performing Employees
Your team plays a crucial role in keeping your business alive and thriving. As such, you must ensure employee satisfaction is one of your top priorities. Internet reputation management allows you to measure employee engagement and experience and gather actionable insights to further improve your staff retention and acquisition strategies. Statistics show 69 percent of applicants would reject a job offer from a company with a negative reputation online. To attract the right candidates and grow your team, you need to invest in a reputation management service focused on your holistic growth.
Improve Your Bottom Line
No matter if you own an eCommerce store, multi-location company or a brick-and-mortar business, you need web reputation management to protect your brand image and drum up new business. A Spiegel Research Center study found that online reviews increase conversions by 270 percent. Moreover, business reviews ramp up conversion rates of higher-priced products by up to 380 percent. With search engine reputation management, you can build better relationships with your prospects and maximize the multitude interaction channels to convert them into paying customers.
Boost Your SEO Efforts
SEO reputation management is an excellent way to create awareness about your brand, amplify customer voices online and boost your search rankings. According to Moz, online reviews make up 15 percent of Google Local Pack ranking factors. By learning how to get more reviews on Google and other review sites, you generate more user-generated content (UGC), which drives qualified traffic and conversions to your landing pages. The best reputation management companies integrate these UGCs to your Google My Business (GMB) profile and other marketing campaigns to showcase your brand’s trustworthiness and improve your click-through rates (CTRs) and Google rankings.
The Consequences of a Poor Reputation Online
Still not convinced about search engine reputation management being essential to business success?
All it takes is one dissatisfied customer to negatively impact your brand’s online reputation. Orders, bookings and subscriptions run the risk of being canceled if negative online reviews plague your online profiles. These can ripple through all your marketing efforts, affecting more than just your sales.
Additionally, a poor reputation management strategy can lead to:
- Low search engine rankings
- Diminished trust
- Loss of revenue
- Increased marketing expenses
- Decreased profitability
- Low customer engagement
- Damaged brand reputation
- Reduced customer and employee retention rate
Your business’s online reputation is important, so make sure you are working with a reputation management company that is committed to making a difference. Contact our reputation management agency today to learn about how to get more reviews and improve your SEO reputation management strategy.
An Online Reputation Management Company That Delivers Results
Drive More Prospects Towards Your Business
At OLKA Digital Marketing and Technology Company, we are dedicated and committed to helping businesses build brand awareness and credibility through encouraging positive reviews and restoring their brand names. Our reputation management firm partners with Giga Reviews to deliver results-driven online reputation services that increase the likelihood of your prospects choosing your company.
Throughout the years, we’ve continuously developed and improved our reputation management services to provide our clients with the best online reputation management that fits their marketing needs and meets industry guidelines.
Partner with our reputation management agency and discover how our reputation management software can simplify your online reputation monitoring and online review management in significant ways.
What Does Your Online Reputation Look Like?
Win Back Unhappy Customers and Boost Your Client Retention Rate
Many businesses treat digital marketing as a set-and-forget way of building an online reputation. However, online marketing entails more than launching local SEO and social media marketing campaigns.
Even if you have a robust digital marketing strategy in place, you still run the risk of increasing your customer churn by 15 percent if you don’t engage actively with your customers. Moreover, no matter how many followers you have on social media, unless you respond to customer reviews, your followers will only see you as a business page looking to earn profits.
What does your online reputation say about your company? Does your reputation management strategy bring profit or do more harm than good to your business?
Online reviews are inevitable components of digital marketing. People want to know they’re reading real reviews written by real customers. As such, your reputation manager must regularly monitor the quality and quantity of your online reviews.
To guide your reputation management, let’s look at these significant research results:
Remember, digital success is not a matter of choosing between digital marketing vs. social media marketing but combining the right marketing tactics to convey your brand message. Having both digital and social media marketing strategies is critical to finding the right customers and enhancing your online presence. The key is to ensure your social media digital marketing techniques match your objectives.
- Synup’s recent State of Retail report revealed that a whopping 82 percent of consumers would not transact with a retailer with less than 3 stars.
- A BrightLocal survey also found that online users read 10 or fewer online reviews before making a decision.
- Nearly 23 percent of consumers consider online reviews that are no more than two weeks old as credible online resources.
- Only 14 percent of people transact with a business with a 1- or 2-star rating.
So how many business reviews and star ratings do you need, exactly? The best reputation management companies recommend that businesses aim for a 4- or 5-star rating and at least 10 new online reviews on various review sites every three months
Need help with your online reputation monitoring and review marketing? Once you sign up for our reputation management services, you get a review widget that can be customized to fit your existing web design.
This review widget is a free tool powered by Giga Reviews that displays and aggregates your online reviews and ratings from the Better Business Bureau (BBB), Google and Facebook.
Schedule a consultation with our reputation management expert and let’s discuss how you can leverage our free review widget on your website.
Why Choose OLKA for Online Reputation Management
Get Professional Solutions That Drive Business Growth
OLKA Digital Marketing and Technology Company is one of the leading online review management companies that boast years of expertise and experience in digital reputation management.
Whether you need help with online review monitoring, reputation control, review management or other aspects of brand reputation management, our business reputation management firm can assist you.
Here’s what you can expect from our online reputation management service:
Tailored Reputation Marketing Services
A common mistake some review management service providers commit is launching an all-encompassing reputation management service without understanding the clients’ needs and market standing. At OLKA, we believe that there is no one-size-fits-all approach to brand reputation management. Our online reputation marketing team performs in-depth market research and campaign analysis to create custom online reputation services that meet your needs, demands and industry standards.
Comprehensive Monthly Reports
We treat all our clients as partners in business reputation management. As your dedicated online reputation management service provider, we won’t keep you in the dark about your campaign progress. Our review management service team gives you access to our reputation management tools, dashboard and campaign reports so you can track your online reviews anytime, anywhere. We also schedule regular consultations with your team to explain your monthly reports in detail.
Dedicated Account Manager
Have urgent concerns regarding your reputation management strategy? Wondering, how do I get something removed from Google Search? We assign a dedicated reputation manager to handle your online review monitoring and reputation management campaign. In this way, you have a single point of contact for all your campaign concerns. Our review monitoring support team is also available on weekends and holidays to address all your urgent questions.
Robust Reputation Management Tools
OLKA partners with Giga Reviews to develop online reputation management tools that streamline online reputation management services. As one of the most trusted review management companies, we ensure these reputation management tools have undergone a strict testing process. Moreover, we don’t just use these online reputation management tools to launch our client campaigns. We also leverage our online review management software to manage our digital reputation and continuously develop new ways to improve its functionalities.
Diverse Industry Expertise
Are you in the healthcare, finance, car dealership or construction industry? No matter your niche expertise, we can help you. OLKA is one of the few reputation management agencies in the country that provide online reputation services for thousands of businesses from across industries. Besides reputation marketing services, our online reputation management company is also well-versed in various digital marketing practices, including link building, search engine marketing (SEM) and eCommerce optimization.
Smart Reputation Management Strategy
To repair a poor online reputation and maintain a positive brand image, you need data-driven online reputation management services geared towards achieving your full market potential. Our online reputation management company performs extensive reputation analysis to determine the current state of your online image and outline the best online reputation management strategies that meet your reputation goals. Call us now and let’s discuss how to get more reviews and boost your online reputation management SEO efforts.
Online Reputation Management FAQs
IS IT POSSIBLE TO REMOVE NEGATIVE BRAND-RELATED CONTENT FROM SEARCH RESULTS?
Yes. However, this only works in select cases, such as fake customer reviews, false and misleading press releases or inaccurate blog posts.
DO ONLINE REPUTATION MANAGERS WRITE THE REVIEWS FOR YOUR COMPANY?
No. A professional ORM company, like Gize, won’t write new online reviews for their client as this is unethical. Also, this practice directly violates our platform’s rules regarding fake reviews. At Gize, we follow a streamlined and automated process that asks your customers to leave a review. The ORM software acts as a third party that does all the legwork for the request and collection of your business reviews.
CAN REPUTATION MANAGEMENT PLACE THE SAME REVIEW ON MULTIPLE PLATFORMS?
Gize Reviews follows best practices and never recommends placing the same reviews on multiple platforms. This sends a message to Google that the reviews may not be genuine, which can lead to penalizations. Review solicitation best practices indicate that the best strategy is to present your customers with multiple listing site options from which they can select the one they are most comfortable using.
HOW DO I GET SOMETHING REMOVED FROM GOOGLE SEARCH?
Online review management companies implement several ways to remove negative content from search results. You may either contact the source or file a formal complaint with the search engine or webmaster to edit or remove damaging content.
HOW TO GET MORE REVIEWS ON GOOGLE AND OTHER PLATFORMS
Review management companies use different methods to get more online reviews. The best way, however, is to leverage online review management software and capitalize on quality review management service.
DO ALL REVIEW MANAGEMENT COMPANIES OFFER COMPREHENSIVE ORM SOLUTIONS?
No. Some reputation management agencies focus only on review generation and review monitoring. This means you need to find another reputation management company to handle your survey campaign management and social media follower growth campaign. OLKA and Gize Reviews are among the few online review management companies that offer complete digital reputation management solutions tailored to clients’ needs and demands.
DO I NEED WHITE LABEL REPUTATION MANAGEMENT SOFTWARE TO MANAGE MY CLIENTS’ CAMPAIGNS?
Definitely. White label reputation management software is designed to streamline your reputation management processes and provide accurate information about your clients’ campaigns. Without online reputation management tools, it can be difficult to track hundreds of review sites and generate credible campaign reports.
WHAT ARE THE TOP CONSIDERATIONS IN CHOOSING THE BEST ONLINE REPUTATION MANAGEMENT COMPANY?
The right online reputation management company works closely with you to determine the best reputation management strategy for your business. Look for a reputation management firm that provides access to online review management software, offers free review widget and presents reputation management packages that suit your financial capacity.
DOES THE QUALITY OF REVIEW SOFTWARE DIFFER PER COMPANY?
Yes. Review management companies use different reputation management software with distinct features and functionalities. Partner with a reputation management agency with review software that allows flexible targeting, facilitates drip marketing automation across 100+ review sites and supports CRM and POS integrations. Thrive’s reputation management software boasts all these functionalities.
HOW CAN I MAKE USE OF ORM IF MY BUSINESS DOESN’T COLLECT CUSTOMER DATA?
Even if your business doesn’t currently collect your customers’ information, a professional ORM company will easily sort that out for you. Your reputation management team will create a live landing page on your website where your customers can log in onsite to leave their review. This link can also be directly shared with your customers if you want to ask them for a review of your service and you include the link in your email signature.